a product designer based in Cape Town, South Africa, with experience across startups and agencies.
I’ve worked in diverse industries, including fintech, e-commerce, and business operations platforms to name a few.
• Designed websites and PWAs for various clients, working closely with PMs, strategists, and developers in small project teams.
• Led the end-to-end design process, from research to providing development support, ensuring projects were delivered on time.
• Utilised out-of-the-box design systems for quick turnarounds, customising them to meet client branding and technical needs, leading to more efficient project delivery.
• Initially worked as one of two designers on the Woolworths Dash app integration into the main Woolworths app, collaborating closely with internal teams and developers.
• Eventually became the sole app designer, overseeing all aspects of the design process, including wireframing, user testing, and post-launch enhancements.
• Created a fully custom design system to ensure consistency and scalability across the app integration.
• Contributed to projects for Woolworths Financial Holdings, designing features for vouchers, pet insurance, and managing financial products via the Woolworths app and website.
• Led the design of the web platform, focusing on user experience and visual design.
• Conducted weekly user testing every Tuesday through in-person sessions, calls, and surveys in our WhatsApp communities to gather insights and refine designs.
• Took ownership of the iOS refactor project, collaborating closely with the iOS developer to create a baseline design for future web and Android updates.
• Created a custom design system with the design team to ensure consistency across platforms.
• Designed social media content to maintain consistent brand messaging.
• Led work tutorials and practical sessions, guiding students through assignments and answering questions.
• Provided tailored support for visually impaired and blind students, assisting with adaptive technologies to ensure accessibility.
• Facilitated exam accommodations and provided additional support when reading software was unavailable.
• Learned Axure RP to create wireframes and prototypes during a month-long internship.
• Conducted a CX analysis of the in-house barista experience, identifying opportunities for improvement.
• Assisted with in-person user testing at their offices, gathering insights to refine the user experience.
• Created wireframes and developed Keynote presentations for client projects.
• Assisted with branding efforts, helping to create cohesive visual identities for clients.
• Designed logos, stationery, and brand identities for Capaz Auditors and its subsidiary companies.
• Created billboard designs and other visual assets for marketing and branding purposes.
• Shadowed in-house textile designers and learned Photoshop for creating digital content.
• Created content for the company website and photographed products for their online cataloge.
Here are some nice things my clients & co-workers have to say about wirking with me.